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Involving others; the slower, but surer path to good decisions
Fast Company Reid Carr A Fast Company blog post I wrote a while back, “Going with Your Gut is Not Enough,” generated some interesting online and offline discussions with other entrepreneurs; some of whom differed with my position that making key decisions without the consultation of others may not be the best course of action. One responder in particular noted that such instinctual decisions are good because they’re based on the person’s past experiences, trials a [...] Continue Reading
Why companies need to look beyond the numbers
Fast Company Reid Carr Businesses thrive on achieving and exceeding numbers. I’d be lying if my company, Red Door Interactive, didn’t pay close attention to analytics because after all, we would be out of business if we didn’t deliver results. While spreadsheets can be an essential tool for any organization, focusing solely on the raw data can restrict a company from reaching its full potential. Having a clear strategy for not only measuring results, but then understan [...] Continue Reading
Why going with your gut is not good enough
Fast Company Reid Carr I’m always impressed by folks I know who possess keen instincts for making the right decisions in the right place at the right time. You know the type; the ones that forgo reading the comprehensive, detailed analysis compiled by their staff in favor of going with their gut. The reality is that while the executive’s decision may be right more often than not, when it goes bad, it goes REALLY bad. Making key strategic decisions based solely on h [...] Continue Reading
The Nerve of Understanding Value
Find Your Nerve Reid Carr Part of why I think we experienced continued growth through the downturn — approximately 40% growth in 2009 — was because we retained our focus on continuous improvement. We weren't sitting idly by awaiting what might happen to us; we were placing bets on important new services that were in demand and on technology that could reduce our costs. Full Story >> [...] Continue Reading
Taking a Back Seat is No Option: Planning for 2010
Fast Company Reid Carr Like it or not, it’s past time for all of us in Corporate America to move forward and map out a game plan for 2010. I suspect that this will be a welcome, albeit difficult, task for many, given the economic challenges that occurred over the last 12 months. However, there are still some companies out there that believe the state of the economy will determine their success, and while that premise might hold true in certain circumstances, organizations [...] Continue Reading
A consumer’s responsibility to the media: Fans must be Fans!
Fast Company Reid Carr It seems that not a day goes by that I don’t read about another once highly-regarded magazine or newspaper filing Chapter 11 or closing up shop. I feel sad, yet somewhat responsible, for its demise like so many other well-known and long standing periodicals. While I’ve enjoyed many of the now-defunct periodicals, I may have mentioned an article to someone only from time to time. I now realize that I never advocated for the products, and may be p [...] Continue Reading
The Evolution of Marketing Agencies
Fast Company Reid Carr As a frequent attendee of local marketing association events, I am perplexed by the occurrence of regular, prevailing discussions that focus more on areas such as the best use of social media and less on aligning the campaign’s goals and metrics with that of the corporation as a whole. The days of such practices are numbered to say the least. The old adage is true – if you don’t know where you’re going, how will you ever get there? Good camp [...] Continue Reading
Heavy competition? Don’t join ‘em – beat ‘em!
Fast Company Reid Carr Just because there is no one selling ice to Eskimos doesn’t mean you should enter that market. Conversely, a competitively crowded industry just means there is demand for it. The key to succeeding in a crowded industry lay within your company’s ability to do something different or present yourself differently. There are so many ways you can differentiate yourself in a crowded marketplace. To name a simple few, you can choose to sell to diffe [...] Continue Reading
Rethinking internships: Part I: Mentoring out the mundane
Fast Company Reid Carr Many of us remember our internship programs during college as little more than a "check in the box" toward graduation credit and, if we were lucky to get a paid one, some pocket change to cover the occasional t-shirt purchase at the university book store. Back in my college days as an advertising major, I rarely heard of any fellow classmate ever receiving valuable hands-on experience while interning at an agency, other than being a small fly on the wa [...] Continue Reading
Growth by Acquisition
Fast Company Reid Carr When starting a company, business owners create a list ofgoals they want to accomplish. Some are heftier than others, but the biggest milestone a company can achieve is consistent growth combined with healthy profits. There are many ways to do this including doing it organically, but one option we chose was to acquire a company in a different geographic market or be purchased by an outside organization. A year ago, my company, San Diego-based Red Do [...] Continue Reading
How to hire – in any economic environment
Fast Company Reid Carr Hiring in this environment, I have to say, has been an experience unlike any other I've witnessed. My company, Red Door Interactive, is one of the lucky ones that have needed to fill new positions in order to keep up with our continued growth. However, a lot of the applicants have shown, and I feel to their misfortune, a certain element of desperation. As understandable as that may be, I believe that level of anxiety is detrimental to both the emp [...] Continue Reading
Job-hunting tips for our desperate environment
iMedia Connection Reid Carr Hiring in this environment, I have to say, has been quite the experience. We're one of the lucky ones who have needed to hire to keep up with our continued growth. However, a lot of the people with whom we're interacting have been the victim of others' declines and with that, for some, comes a certain degree of desperation. In many cases that desperation has put people swiftly into the "no" pile. They're not in the "no" pile simply because they we [...] Continue Reading
Creating a Culture of Thank You
Fast Company Reid Carr Undisputedly, employees are the most precious asset of a company. So it’s vitally important for organizations to recognize and communicate their value in a variety of manners. Some ways include giving them public attention while other methods could mean offering a quick, personal “kudos” or simply letting them know that they’ve got a team that has their back. These displays of appreciation can be the incentive staff members need at times to tak [...] Continue Reading
Social media: Win friends and influence customers
San Diego News Network Reid Carr In social media, the vehicles are pretty apparent to everyone. We have Twitter, Facebook, MySpace, LinkedIn, Flickr, YouTube, blogs, etc. How hard can it be? They are all free and are all tempting you to use them to reach out to customers. Full Story >> [...] Continue Reading
Social media: What your friends say about you
San Diego News Network Reid Carr What do your friends and those you follow say about who you are? If, in life, we are all judged by the company we keep, then what might who you friend and who you follow say about who you are? Full Story >> [...] Continue Reading
Supporting Leadership at Every Level
Fast Company Reid Carr I read a lot about leadership principles for managers. In most cases, the books and articles I look at refer to the responsibility of the CEO or upper-level manager. Clearly, employees turn to their managers for leadership, however often other folks crop up as leaders of many of the important intangibles within a company. For example, whenever a happy hour is organized, you can be sure the same few people are leading the charge. People follow them not [...] Continue Reading
Social media: Plan your business strategy
San Diego News Network Reid Carr The only way to determine whether or not social media will work for your business is to decide what you want out of it. There are a number of possibilities related to what you can expect, but you should only move forward with a social media strategy if you have a goal in mind. Provided you have a goal, then you can formulate a strategy. Continue Reading
Buzzwords Ain’t So Bad
Fast Company Reid Carr Really, I am okay with buzzwords. I know that people are likely sick of them, but I find them appropriate from time to time, even effective in building culture. Here’s proof: Who do you associate with “Six Sigma” or do you know what we’re talking about when we reference “Five-Nines Reliability?” Are you proud of being a “black belt,” yet have never broken a board with your forehead? Put it another way – one person’s buzzword coul [...] Continue Reading
How to score the coveted retweet
iMedia Connection Reid Carr The sincerest form of flattery today appears to be a retweet. Someone says to their Twitter followers, "Hey, this guy said something I thought you should all know." It feels good. We want more. How do we get more and for what purpose? I've done a fair bit of research and have quite a bit of experience doing this, so here's what I think. Please give me your thoughts in the comments below. What does a retweet look like to you? [...] Continue Reading
Setting Your Employees Up For Success
Fast Company Reid Carr Good managers continually evaluate the performance of their team and the people that comprise it. This can occur by simply observing interactivity among the staff or through more formal measures. However, one thing I find extremely influential in determining the causes for employee success or failure is in how well supervisors have provided a positive and supportive work environment to help them excel. It’s the difference between being a task mast [...] Continue Reading
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