Tools for cost-effective web design research

  iMedia Charles Wiedenhoft, Director of User Experience, Red Door Interactive User experience research uncovers how people think and make decisions. It's key to improving website usability and increasing conversions. Design teams frequently skip user research due to high costs or time constraints. This leaves marketers and consumers at a disadvantage. Prohibitive costs are no longer an excuse to forego research because a variety of web-based solutions is now availabl ... Continue Reading

Your Online Guide to an Easier Tax Season

  Mashable Charles Wiedenhoft In the year 2011, we can do laundry from our smartphones and file tax returns electronically. Yes, even the IRS is on Twitter! Technology has made it shockingly easy to tend to our taxes, especially for the procrastinators and hyperactive digital multi-taskers who fear the date like plague.   According to comScore, tax websites attracted 26.8 million visitors in January, representing a 345% increase from December. Sites ... Continue Reading

HOW TO: Boost Holiday Sales With Commonly Overlooked Marketing Strategies

Mashable Charles Wiedenhoft You might want to add customer experience to the annual list you’re making and checking twice. Gift buyers are finding new ways to shop with feature-rich smartphones and immediate delivery of digital products and services. Here are a few suggestions to help retailers make one final push for a merry customer experience that will drive sales this season. Digital Gift Cards Shoppers are now looking for digital equivalents to gi ... Continue Reading

The (Web) Experience Advantage

Website Magazine Charles Wiedenhoft  Take a moment to imagine what your customers are doing online, right now. Like you, they are engaged in digital experiences performing everyday tasks; such as checking e-mail, managing finances, booking flights, downloading music or connecting with friends. In late April, 2010, Nielsen reported on March 2010 data for average Internet usage across the top Web brands in the United States. The report states: “The data indicates that 62 ... Continue Reading

Register Now! Shopping Cart Optimization Webinar presented by Charles Wiedenhoft

Presented by: Charles Wiedenhoft - Director of Business Planning & Optimization

DATE: August 25, 2009
TIME: 11:20am PST / 12:20pm MST

REGISTER NOW!!

We're in the midst of Summer, but online retailers who were able to secure budget for major site enhancements have preparations for the holiday shopping season well underway. Those merchants who are operating under budgeting and staff r