It’s the 4th Quarter and you need a big win.  As the holidays approach and marketing budgets increase, now is a crucial time to diversify and integrate your approach to online marketing.  In order to do this properly, you have to leverage several marketing channels and use consistent messaging/promotional offers across all of them. 

These channels include:

·         display ads

·         online PR

·         contextual ads

·         paid search ads

·         organic search listings

·         email/CRM

·         landing page optimization

Consequently, successful online branding and traffic acquisition requires a coordinated effort among several departments.  In many companies, the departments involved (SEO, PPC, Email, Tech, Creative) operate primarily in silos that don’t communicate well.  This is where management needs to make planning and collaboration a company priority.  Need a case study to convince management that a broad and integrated online strategy will provide results? Below, you’ll find links to five of them.

Combination of display, contextual, and paid search provides 21% lift in purchase intent

Paid search with specialized landing page creates 136% conversion lift

Email sets viral campaigns up for success (pdf)

Paid search combined with SEO leads to increased purchase intent and brand recall

Deep-linked email landing pages lead to 69% increase in CTR