I love this way to promote the new Simpsons Movie — down to the detail of selling the infamous real-world knock-offs of the show such as Krusty-O’s — in such a unique, non-media way. This supports the concept of “presence” rather than the destination. The end-result of this promotion is too soon to tell, of course, but the fact that I am talking about it here as a result of reading it on MSN… the promotion will likely be successful; we’ll see about the movie.