Selling the Sizzle through PR & Promotion: Red Door Interviews the San Diego Chicken (Part 5)

According to sports historians, The Grand Hatching of the San Diego Chicken was one of the best sports promotions ever. Reid Carr, President & CEO of Red Door, sat down with the legendary bird to find out how promotion and some great PR turned the unemployed mascot into a local icon. When the San Diego Chicken lost his mascot job at a local radio station, he decided to leverage the buzz and controversy around the situation to re-launch his career by creating an event at a Padres Game. ... Continue Reading

Marketing Wisdom for 2009 Report

MarketingSherpa has issued its annual “Marketing Wisdom for 2009 – Marketers & Agencies Share Real-Life Stories & Lessons Learned” showcase. Get your copy now: http://www.marketingsherpa.com/Wisdom2009.pdf Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video. Plus three trends surfaced: 1. EMAIL IS NOT DEAD – Personalization and optimization are key 2. BUILD SOC ... Continue Reading