According to sports historians, The Grand Hatching of the San Diego Chicken was one of the best sports promotions ever. Reid Carr, President & CEO of Red Door, sat down with the legendary bird to find out how promotion and some great PR turned the unemployed mascot into a local icon. When the San Diego Chicken lost his mascot job at a local radio station, he decided to leverage the buzz and controversy around the situation to re-launch his career by creating an event at a Padres Game. ... Continue Reading
MarketingSherpa has issued its annual “Marketing Wisdom for 2009 – Marketers & Agencies Share Real-Life Stories & Lessons Learned” showcase. Get your copy now: http://www.marketingsherpa.com/Wisdom2009.pdf Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video. Plus three trends surfaced: 1. EMAIL IS NOT DEAD – Personalization and optimization are key 2. BUILD SOC ... Continue Reading