Red Door Interactive featured on FastCasual.com for bringing back Rubio’s Original Fish Taco with “Chase the Taste” game

Featured on FastCasual.com Background: In 1983, Ralph Rubio opened up his first restaurant, debuting what would become a culinary cult classic—the beer-battered fish taco. As popularity grew and demand increased, Rubio’s began battering their famous fish tacos at a partner facility in 2006 instead of by hand in the kitchens of their restaurants in an effort to create a more consistent taste. With Rubio’s 30th anniversary on the horizon ... Continue Reading

CASE STUDY: Rubio’s online game, Chase the Taste, sends fans on the hunt for The Original Fish Taco®

Opportunity: In 1983, Ralph Rubio opened up his first restaurant, debuting what would become a culinary cult classic—the beer-battered fish taco. As popularity grew and demand increased, Rubio’s began outsourcing the battering of their famous Fish Tacos, thinking it would create a more consistent taste. But hand-battered was better, hands down. With Rubio’s 30th anniversary on the horizon, Ralph Rubio (Founder) decided to bring The Original Fish Taco® back to its beer- ... Continue Reading

Red Door Interactive wins three American Marketing Association San Diego “AMY’s”

 

-  Agency recognized for work with Rubio’s Fresh Mexican Grill, ESET; campaign for fast casual restaurant chain scored highest of all awards entered -

SAN DIEGO – July 6, 2011 – Red Door Interactive, a premier Internet Presence Management firm, recently received three American Marketing Association San Diego “AMY’s” for its work on behalf of Rubio’s Fresh Mexican Grill and ESET. The age ... Continue Reading

Fishing for fast-food customers on social sites

San Diego Union-Tribune Emily Vizzo Whether it’s Rubio’s touting an “All-American taco” on Facebook or a Jack in the Box campaign to “like” its mascot Jack, two fast casual dining companies that originated in San Diego are working to generate buzz and boost sales through social networking media. The restaurant chains maintain that they’re not trying to be trendy; instead, they’re looking to meet customers where they’re already hanging out online at pla ... Continue Reading

Red Door Interactive Congratulates Clients Voted San Diego’s Best

Looking for the “Best of San Diego”? Well if so you’re in Luck! The 14th annual San Diego’s Best Readers’ Poll results are out. The annual poll presented by The San Diego Union Tribune and SignOnSanDiego.com asked voters to tell them who was on their list of “San Diego’s Best”. Voters were then able to choose their “Best” in each of the following categories: sports & recreation, auto, bars & nightclubs, healthy living, entertainment, food & restaurants, shopping & ... Continue Reading

Rubio’s Fashion Valley Turns into Celebrity Mob Fest w/ Actor Greg Grunberg

Well, okay it wasn't an actual mob-fest, but it was pretty fun to have actor Greg Grunberg (Heroes, Alias, Felicity) in the house - or make that food court - at Red Door client Rubio's Fashion Valley mall location last Thursday.  Greg was in town to promote his new Yowza! application - a mobile coupon app that searches out local deals based on your current location. Greg and Rubio's spread the word about the event via Twitter and Facebook, and found a sizable crowd, including a few news came ... Continue Reading