Well… let me tell you!

Beginning with the end goal in mind; that is, having the most optimal performing Web site, Site Catalyst offers customization. Site Catalyst offers an implementation that goes beyond the capabilities of HBX. An easy explanation that I usually tell people; HBX offers a list of options that allows your company to track certain information, whereas, Site Catalyst gives you the opportunity to tell the tool what information is important allowing you to configure the analytics tool to recognize your business goals and requirements. For example, with proper analytics planning and implementation, an analysis provided by Site Catalyst that is not capable of being executed in HBX could identify an opportunity that saves your company $XX amount of dollars. Yes, HBX has the capability of providing the same result, however, the capacity of analysis and detail that Site Catalyst provides goes further beyond.

Another customized feature that is provided by Site Catalyst includes the reports within the user interface that includes my very own metrics, or, your very own metrics, if you shall wish. Yup, that’s right! I no longer have to do math. I can create metrics, let’s say conversion rate (orders/visits) and bounce rate (single access visits/entry visits). Now let’s say, I want to know the conversion and bounce rates for all of my landing pages. I find the entry page report, I assign my new metrics, and I add it to my Landing Page Dashboard and voila! There is my report whenever I need it, without having the need to re-create it every time and actually do the math (although excel usually does that for me ). This type of customization in the user interface is available infinitely depending on the goals of your business.

I have a list that is growing in reasons on why to migrate to Site Catalyst, but my explanations will begin to get too technical so maybe I will elaborate later. At this point here are a few additional reasons:

• Mobile analytics
• Integrating data and analysis with additional Omniture products

• Test & Target
• Search Center
• Call Analytics
• Genesis

At the beginning, I mentioned that customization was keeping the end goal in mind. As any business professional or stakeholder in a company, that end goal is striving for the best possible performance, even when your business goals have already been surpassed. How do YOU measure those business goals?

Bottom Line! The Omniture acquisition of Visual Sciences has offered Red Door Interactive and all of Visual Science’s clients an opportunity to upgrade and improve current analysis and reporting.